How To Optimise Images For SEO

by Patrick | Feb 4, 2020 | PSM Blog, SEO

Let us guess – you want to kick 2020 off by upping your SEO game? We’re with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for...

Why You Should Focus On Frequently Asked Questions For SEO In 2020

by Patrick | Jan 7, 2020 | PSM Blog, SEO

Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff –...

What Does Your Site’s Content Say To Google?

by Patrick | Dec 10, 2019 | Copywriting, PSM Blog, SEO

Although your website does a lot of communicating with your customers (and potential customers), that’s not the only dialogue that it’s involved in – it’s also talking to Google. Every day, Google continuously talks to every website out there...

Why Your Site Almost Certainly Needs an SEO Overhaul

by Melanie Chenoweth | Nov 26, 2019 | PSM Blog, SEO

Whether you’ve been tinkering with your site’s SEO for years or have just launched your first company blog, you almost certainly need an SEO overhaul to sort out the kinks, changes and updates that are forever popping up. So, let’s take a look at what SEO...

When Should A Startup Consider Outsourcing Its Content Creation?

by Patrick | Nov 12, 2019 | PSM Blog

Embarking on a startup can sometimes feel like a delicate balancing act, especially in the early stages. There’s so much to do and plan that knowing the best way to allocate your financial resources can be tricky. In the cyclonic flurry of getting a startup,...