Why Simple Copy Is (Usually) The Best Copy

Why Simple Copy Is (Usually) The Best Copy

Weā€™re sure youā€™ve heard the old adage ā€˜less is moreā€™. Well, ironically, thatā€™s a little bit of an oversimplification! Less is not more, because that would imply ā€˜moreā€™ is better. Itā€™s not. Less is better. Less is optimum. Unfortunately, thatā€™s not catchy enough to...
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