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Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog

When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
How To Write Landing Page Copy That Actually Converts

How To Write Landing Page Copy That Actually Converts

by Patrick | Jun 29, 2021 | Copywriting, PSM Blog

A landing page is exactly that: a place where you want your potential customers to land. Think of yourself as one of those people who guides planes into airports with orange sticks. They’re crucial in making sure the plane nails its landing and parks itself in the...
No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

by Patrick | May 18, 2021 | Copywriting, PSM Blog

The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
What’s The Difference Between Site Copy And Blog Copy?

What’s The Difference Between Site Copy And Blog Copy?

by Patrick | Mar 9, 2021 | Copywriting, PSM Blog

Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you’ve been finding yourself wondering “How should I approach...
Hemingway Vs. Proust: Why Shorter Sentences (Usually) Beat Longer Sentences Online

Hemingway Vs. Proust: Why Shorter Sentences (Usually) Beat Longer Sentences Online

by Patrick | Feb 9, 2021 | Copywriting, PSM Blog

Pity the writers. We suffer from a ubiquitous dissonance of unbridled arrogance and debilitating self-doubt, often compounded by some form of substance dependence and ceaseless procrastination. We also occasionally suffer from untreatable bouts of over-writing (see...
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