Wanna win the game of Google optimisation? Get a mobile-friendly website on your team and the trophy moves a lot closer to your grasp.
If your site isn’t optimised for mobiles, you’re basically kicking the ball into your own net.
Dropping the soccer analogy for a sec, a mobile-friendly site equals better rankings and more visitors. Put simply, it’ll improve your chances of getting more clients.
Here’s EXACTLY how to do it:
1. Go Responsive or Go Home!
Your website should adapt to any screen size — desktop, tablet, or mobile. Otherwise, visitors will bounce faster than a poorly executed penalty kick (yep, the analogy is back in full force!).
- Ensure your site uses responsive design so it looks great on any device.
- Are your buttons touch-friendly? The bigger, the better! No one should be zooming in with their thumbs in 2025.
- Check that images and videos scale properly without breaking the layout.
- Avoid pop-ups that are hard to close on mobile — nothing kills user experience faster than a frustrating, unclickable pop-up!
2. Get Obsessive Over Testing the Mobile View
Something looks a little… off? Time to revisit your design before Google gives you the red card!
- Check everything, such as images, text alignment, spacing… verify that everything looks sharp.
- Test on multiple devices to see how your site performs on different screen sizes.
- Use a mobile-friendly test to analyse and fix mobile usability issues.
- Reduce page load time — slow sites frustrate visitors and make them jump ship faster than a goalkeeper on steroids.
Making your website mobile-friendly isn’t a one-time task — it’s like team practice. Keep testing and refining until your site delivers a winning user experience!
3. Readable Fonts at the Ready
As much as some people love it, the ‘Chiller’ font (or Comic Sans for that matter, but we won’t even talk about it) has no place on your site — sorry, but we’re calling a foul on that choice!
- Use legible, web-safe fonts that display well across all devices.
- Ensure good contrast between text and background — no one wants to struggle to read light grey text on a white background.
- Stick to concise sentences and paragraphs — big blocks of text are overwhelming on small screens.
- Use a 16px font size for mobiles, and your visitors will be grateful.
Making your reader squint? Heck no! Happy eyeballs? Heck yeah! Good typography keeps your audience engaged and guarantees they don’t abandon your site to avoid a headache.
4. Simplify Your Site
An intricate website layout may look stunning on a desktop, but on mobile? It’s like a crowded penalty box — too much chaos!
- Easy-to-tap menus — Compact and simple navigation is key.
- Clear copy & CTAs — Tell visitors exactly what action to take, whether it’s booking a call or checking out your portfolio.
- Minimalist design — Clutter is overwhelming on a small screen, so embrace white space.
- Quick access – To key info (Portfolio, Contact Page, Booking Info).
- Optimise forms — Filling out 10 tiny fields on a phone? Mmm, nope. Keep forms short and simple.
A messy site is like a bad selfie — no one wants to see it twice. The easier it is to use, the more likely visitors are to stay, explore, and convert.
Making Your Website Mobile-Friendly Site Isn’t Optional…. It’s Essential.
64% of internet traffic comes from mobile in 2025… and that number is only growing! In this game, go with the best players and work towards getting that precious golden cup, aka better rankings.
With this in mind, take on board all that you need to have a winning site:
- Site Health — Keep it updated and running smoothly.
- SEO — Google rewards mobile-friendly sites with better rankings.
- Copy — Concise, captivating content improves engagement.
All these aspects play a huge role in making your site easy to navigate and converting visitors into clients.
A mobile-friendly site isn’t just nice-to-have — it’s the MVP of your online business. Make your first impression unforgettable by implementing mobile-friendliness on your website.
It’s an open goal… JUST KICK IT!
Need to sign a few specialist players? The team at Pepper Club will take care of all of your SEO and all of your content – all year long!
