Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it’s opened millions of times across the world per day, and for many people, its their first stop when they open up their internet browser. This is why search engine optimisation (also known as SEO) is such a commodity for e-commerce sites. Fortunately, making yourself more visible to the search engines, and therefore potential customers, is pretty simple if you know how to do it.
Below are three easy steps to help your site climb up those all-important Google rankings. Simply rinse and repeat to make sure you’re ahead of the curve – and the competition!
1 – Publish a Quality Blog
The most effective tool you have at your disposal is a quality blog. This achieves three major things: it gives you an outlet to keep your site packed with keywords, it keeps your page fresh and active, and it provides a human element to your site and business. It can’t be just any old blog, however; put in the time and effort (and money if needs be) to make it high-quality. You will impress your visitors and stand a greater chance of converting them into customers in the long run. Also, you need to keep your blog ticking over at regular intervals. Once you’ve decided on a schedule, be it once a week, once every two weeks or even once a month; stick to it!
Appearing at the top of a Google search for keywords specific to your company’s niche is the Holy Grail for e-commerce sites…
2 – Optimise for Keywords
The next step is to optimise your content with specific keywords. There’re two ways of doing this; the elegant way and the inelegant way. The latter method involves blanket bombing your prose with the relevant keywords, inserting the same old ones again and again despite the content perhaps not calling for them. This is not the optimum way of optimising your keywords; the majority of an increasingly internet-savvy audience can see straight through you. The much preferred method is to tailor your blog posts to specific words; this way, you can happily slide them in subtly while making them relevant to the subject your addressing. You can even plan whole blog posts around specific words while making them informative and, more importantly, relevant to your area of expertise or field of business. Your audience will thank you for it.
3 – Share Everywhere You Can
The last step is simple; share your blog posts everywhere you can. As you share, you’ll be inching up those search engine algorithms, as the more times a page is spread out over various platforms, the higher it can climb in the rankings. You’ll want to have these channels up and running before you start your blog; try to gather as many Twitter followers and Facebook fans as you can. Once you’ve got an audience, your blog posts will find their own audience once you put them out there. If your posts are highly quality and genuinely informative and entertaining, there’s a good chance that folks will start to share them around, equalling more notches for your SEO ranking.
