How To Create An Ideal Client Persona

by Patrick | Apr 12, 2022 | PSM Blog, Social Media

When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around...

How To Use Google Ads Keyword Planner To Find The Best Keywords

by Patrick | Mar 22, 2022 | PSM Blog, SEO

You’ve probably got the message by now, but keywords are, well, incredibly important. You simply cannot do without them. So here’s another article telling you how to make the most of these Very Important Things – this time with some help from your online forever...

Keyword Strategy: Should I Go Broad Or Niche?

by Patrick | Mar 8, 2022 | PSM Blog, SEO

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...

What Are ‘Private’ Pages & Blog Posts And Do They Affect SEO?

by Patrick | Feb 22, 2022 | PSM Blog, SEO

Get your mind out of the gutter – private pages have nothing to do with illicit material! (Although apparently there’s plenty of that on the internet if you care to go looking – not all of it search engine optimised, either.) Anyway, let’s keep it above board and...

SEO Cannibalisation: Should I Target The Same Keyword On Different Pages And Blog Posts?

by Patrick | Feb 8, 2022 | PSM Blog, SEO

As a general rule, cannibalism isn’t a great idea. You might get a reluctant pass if your jet plane happens to go down in the Andes; however, more often than not, you’ll get fast-tracked to jail instead. Fortunately, we’re not talking about real-life cannibalism today...