The Pepperstorm Blog
Life’s too short to gatekeep.
Your resource for insider knowledge on SEO, copywriting & blogging.
The Power Of Positivity In Your Copy
It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...
How To Find The Right Copywriter For Your Business
Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...
5 Blog Formatting Tips To Help Your Audience Digest Information
Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...
How To Build A Business Blog From Scratch
When you think about building a website, the blog is usually the last thing on your mind. It's the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don't take that metaphor too seriously - many people don't like...
Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts
So you've decided to write a blog. Great idea – they're a terrific SEO tool, and they'll help you broaden your audience and customer base. But very soon into your blogging career, you're going to encounter a major problem: how to convey personality AND information in...
How To Write A Medical Blog That The Public Can Understand
Everyone knows you've gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I'm going to put the house on...
3 Tips On How To Optimise Testimonials To Attract New Clients
Anyone can say anything on the internet, especially if it's in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It's no stretch to say that a few high-profile politicians play fast and loose with the truth with...
Why Blogs Are The Best Method Of Communication In The Healthcare Industry
What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...
5 Copywriting Tips For The Newbie Blogger
So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...
What Are Title Tags And How Can I Use Them To Increase My SEO?
When it comes to Search Engine Optimisation (SEO), there are a good few angles to consider. We all know that the name of the game is ramming your site as far up the search engine charts as it can possibly go. But how exactly do you get to the 1st page of Google? Well,...
How Important Is Hashtag Research For Instagram?
Hashtags have been around since the very beginning of the behemoth known as Instagram, but are they still effective in 2020? They seem almost dated; now that the Boomers have caught up with them, there's all sorts of hashtagged nonsense floating around the platform,...
4 Tips On How To Optimise URLs For SEO
You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...