The Pepperstorm Blog

Life’s too short to gatekeep.

Your resource for insider knowledge on SEO, copywriting & blogging.

The Power Of Positivity In Your Copy

The Power Of Positivity In Your Copy

It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...

How To Build A Business Blog From Scratch

How To Build A Business Blog From Scratch

When you think about building a website, the blog is usually the last thing on your mind. It's the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don't take that metaphor too seriously - many people don't like...

5 Copywriting Tips For The Newbie Blogger

5 Copywriting Tips For The Newbie Blogger

So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...

4 Tips On How To Optimise URLs For SEO

4 Tips On How To Optimise URLs For SEO

You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...

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