The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Why Blogs Are The Best Method Of Communication In The Healthcare Industry
What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...
5 Copywriting Tips For The Newbie Blogger
So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...
What Are Title Tags And How Can I Use Them To Increase My SEO?
When it comes to Search Engine Optimisation (SEO), there are a good few angles to consider. We all know that the name of the game is ramming your site as far up the search engine charts as it can possibly go. But how exactly do you get to the 1st page of Google? Well,...
How Important Is Hashtag Research For Instagram?
Hashtags have been around since the very beginning of the behemoth known as Instagram, but are they still effective in 2020? They seem almost dated; now that the Boomers have caught up with them, there's all sorts of hashtagged nonsense floating around the platform,...
4 Tips On How To Optimise URLs For SEO
You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...
What Are Long-Tail Keywords And Why Are They Important?
The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know...keywords) that you see everywhere. The digital landscape is changing every year; a...
How To Source The Best Free Images For Your Blog
You've all heard the expression 'there's no such thing as a free lunch'. Well, sometimes there's no such thing as a free image, either. Even when it says they're free. Now, this could come as some unfortunate (and confusing) news for those of us who require images for...
What Is Yoast SEO Premium And Why Should I Use It On My Blog?
Hey guys, today we're talking about the benefits of the Yoast SEO Premium plug-in but first we want to lay our cards on the table - we have no affiliation with Yoast other than the fact that we use it on our site and recommend it to our clients. So while this article...
How To Optimise Images For SEO
Let us guess - you want to kick 2020 off by upping your SEO game? We're with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for starters,...
When’s The Best Time To Send A Newsletter?
When you take the time to write a newsletter, it goes without saying that you want to make sure it's read by as many people as possible. Newsletters are one of the best tools you have in your online social arsenal, so it's important to get the most out of them. You...
Why You Should Focus On Frequently Asked Questions For SEO In 2020
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff - from...
Merry Christmas and a Happy 2020 from PepperStorm!
Can you believe it's been another year already?! I guess time really does fly when you're having fun and it's certainly been a fun-filled 2019 at PepperStorm, where we've increased our editorial team by taking on some excellent wordsmiths, created thousands of pieces...