Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company?
A lot of people think that because they can speak and write, they can create the necessary content for their site. Wrong. If you want to bring out your very best, you need someone with a silver tongue (a virtual one, at least). Here’s how to find the right copywriter for your business.
How Do I Find A Good Copywriter?
First thing you need to figure out is what kind of copywriter you’re looking for. The nature of your business will inform this decision. Are you selling something front and centre? Are you looking to inform your audience with an in-depth specialist blog? Do you want to be authoritative on a certain topic? Or are you simply after some good old-fashioned storytelling?
These are the defining questions you need to answer before beginning your search for the perfect copywriter.
How To Find And Hire The Right Copywriter For Your Business
Here’s a handy method to sort through potential copywriters:
- Give them a ‘personality profile’ of your brand. This is a basic document that outlines what your brand is, where you want it to go and what you want the copy to achieve.
- Then ask the potential copywriter to draw up a paragraph that’s central to your brand – challenge them to find your voice.
- Give them notes until they hit your required tone. If they’re falling flat, move onto the next one.
Tips To Find The Best Copywriter For Your Business
Track down and read through examples of copywriters’ previous work. Do they switch up their style to fit individual clients, or do they keep a consistent tone? Someone with a strong individual voice might be a good writer, but a poor copywriter. What you want is a chameleon – someone who’s going to slip right into your specific voice.
Are their pieces well documented and informative? Is the information easily digestible? Is it entertaining to read? Obviously some of these questions will take precedence over others, depending on the type of copy you want on your site.
How Much Copy Do You Want?
This is another crucial question you need to ask yourself. If you want to blast out copy with the fire of a thousand suns then consider how much pressure you’re going to put on a single freelancer. Are they going to be rushing work? Are there sentneces going too bee full off grammatical errors or mistakes?
If you need a lot of work completed on a regular schedule every month, an agency might be better suited to your needs. They’ll be able to deliver quality content on a consistent basis with no compromise.
Finding the right copywriter can be a challenge, but it’s worth putting the time in at the beginning to really find a special connection. Copywriters help to amplify a brand’s voice; in essence, they become a key part of your team.