The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.
When’s The Best Time To Send A Newsletter?
When you take the time to write a newsletter, it goes without saying that you want to make sure it's read by as many people as possible. Newsletters are one of the best tools you have in your online social arsenal, so it's important to get the most out of them. You...
Why You Should Focus On Frequently Asked Questions For SEO In 2020
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff - from...
Merry Christmas and a Happy 2020 from PepperStorm!
Can you believe it's been another year already?! I guess time really does fly when you're having fun and it's certainly been a fun-filled 2019 at PepperStorm, where we've increased our editorial team by taking on some excellent wordsmiths, created thousands of pieces...
What Does Your Site’s Content Say To Google?
Although your website does a lot of communicating with your customers (and potential customers), that's not the only dialogue that it's involved in - it's also talking to Google. Every day, Google continuously talks to every website out there (30 trillion, to be...
Why Your Site Almost Certainly Needs an SEO Overhaul
Whether you've been tinkering with your site's SEO for years or have just launched your first company blog, you almost certainly need an SEO overhaul to sort out the kinks, changes and updates that are forever popping up. So, let’s take a look at what SEO is, how it...
When Should A Startup Consider Outsourcing Its Content Creation?
Embarking on a startup can sometimes feel like a delicate balancing act, especially in the early stages. There's so much to do and plan that knowing the best way to allocate your financial resources can be tricky. In the cyclonic flurry of getting a startup, well, up...
How Important Is The Title Of A Blog Post?
What's in a title? Well, when it comes to a blog post, the answer is 'a lot'. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing, while reaching...
Does Bulk Following/Unfollowing Still Work For Instagram And Twitter?
Follow/Unfollow is a common growth tactic on both Instagram and Twitter. The method's aim is to gain highly-targeted followers and it's essentially as simple as it sounds; you bulk-follow a large number of people from your target audience, before unfollowing them a...
Quality Control: What Good Web Copy Says About Your Business
Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don't get the...
How Often Should My Business Post On Social Media?
In 2019, it's easy to be overwhelmed by social media. However, everybody who runs any kind of business knows that a social media presence is critically important. There's a multitude of social media channels out there to utilise and some may suit your particular...
When’s The Best Time To Tweet?
Twitter has a massive average monthly user base of 330 million and counting. This makes it both an invaluable tool for businesses and an amazing platform that can connect you with audiences on a global level. The problem is, how do you know that you're getting the...
Social Content Calendars: Why Perfect Copy Is So Important
The adage 'quality over quantity' can be applied to pretty much every industry across the board. While online content creation may have leaned the other way for the last few years, creators and businesses across the internet are currently discovering the inherent...