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How To Write Blog Posts That Grow Your Business

How To Write Blog Posts That Grow Your Business

by Laura Grajales | Jan 15, 2025 | Blogging, PSM Blog

Your blog is more than just words on a screen — it’s your opportunity to make your website flourish like a beautiful garden that will attract readers and clients like bees to pollen. But how to do it?

Why Did We Create The Pepper Club?

Why Did We Create The Pepper Club?

by David Harfield | Oct 14, 2024 | Copywriting, PSM Blog, SEO

Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?

Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal

Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal

by David Harfield | Aug 6, 2024 | Copywriting, PSM Blog

Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?

How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”

How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”

by David Harfield | Jun 28, 2024 | Copywriting, PSM Blog

For some mad reason, people’s personality vanishes in their copy. We’re here to tell you to keep that funky stuff in. You gotta stay true to you AND your dream clients’ identity. Here’s how you do it.

8 Copywriting & SEO Must-Do’s We Can Learn From Google’s Algorithm Leak

8 Copywriting & SEO Must-Do’s We Can Learn From Google’s Algorithm Leak

by Jonny Gleason | May 26, 2024 | Copywriting, PSM Blog, SEO

A huge search documentation was recently leaked by Google, exposing around 14,000 ranking factors. A nightmare for them, a gold mine for everyone else! Here’s the deal – and what it means for driving traffic to your website.

Lead Magnets For Photographers: What They Are & Why You Need One

Lead Magnets For Photographers: What They Are & Why You Need One

by David Harfield | May 24, 2024 | Blogging, Copywriting, PSM Blog

Lead magnets for photographers are essentially sales tools. Uber-versatile, adaptable sales tools. You can morph a lead magnet into any shape or form to fit the problem. The end goal? Generating more business.

SEO In Social Media: How To Optimise Your Social Accounts With Keywords

SEO In Social Media: How To Optimise Your Social Accounts With Keywords

by David Harfield | Mar 22, 2024 | Copywriting, PSM Blog, SEO

Damn. Social media is changing, again. The platforms that once fed you cute cat videos are becoming more like Google and Bing: they’re no longer just content aggregators, but search engines, too.

Social Media Management For Hotels: Save Time, Effort & Money, Money, Money

Social Media Management For Hotels: Save Time, Effort & Money, Money, Money

by David Harfield | Feb 22, 2024 | Copywriting, PSM Blog, SEO

Curious how social media management for hotels could shave hours off your work week and help fill your rooms on auto-pilot? Read on.

How SEO Can Help Hotel Websites Supercharge Their Bookings In 2024

How SEO Can Help Hotel Websites Supercharge Their Bookings In 2024

by David Harfield | Jan 16, 2024 | Blogging, Copywriting, PSM Blog, SEO

Gone are the days when someone would pick up the phone and dial a hotel to book a room. Now, your website is like the receptionist’s receptionist. So fix it up.

Why Every Hotel Website Needs A Kickass Blog

Why Every Hotel Website Needs A Kickass Blog

by David Harfield | Dec 16, 2023 | Copywriting, PSM Blog, SEO

A good hotel blog post could be your guest’s first interaction with you. Why not give them some seriously alluring flavour they’ll remember?

Copywriting For Hotel Websites: Everything You Need To Know

Copywriting For Hotel Websites: Everything You Need To Know

by David Harfield | Nov 22, 2023 | Copywriting, PSM Blog, SEO

Has your website left you drowning in the deep end of hotel marketing yet stressed about the next guest drought? This hotel copywriting info crunch is your ticket out of the rabbit hole.

Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?

Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?

by David Harfield | Oct 23, 2023 | Copywriting, PSM Blog, SEO

With Flothemes packing its bags, we’ve handpicked the next best website design for photographers – and how to make the migration easy!

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