Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery.
In the past, it was easy to use the follow/unfollow method to grow organically on Twitter, but new restrictions make it harder to ‘game’ the system effectively. So how can you get more Twitter followers and build your account? This platform takes some trial and error, but you can run ads to grow your account – easy! Here’s how to run Twitter follower ads.
Why are Twitter followers important?
First things first: why does it matter? Having your finger on the pulse of Twitter lets you connect instantly with potential clients, stay on top of trends, and establish yourself as an industry leader in your field.
However (and we can’t stress this enough!), followers are all about quality over quantity. You want an engaged audience that’s interested in your content – not a bunch of bots, so buying followers is never a good idea. Ads, combined with regular posting and engagement, will help you grow organically over time.
How to get more Twitter followers with ads
The quickest and easiest way to grow your Twitter account is by running paid ads. Here’s what you’ll need to do.
1. Decide on your ad objectives and budget
Once you have Twitter Ads Manager set up on your account, you’re ready to create your first campaign. Here, you can set your ad objectives – to bring in new followers, select Awareness.
Then, set your budget. If you’re new to ads, start small, as there’s going to be a bit of trial and error. Once you’ve developed a strategy that works and you’ve got a good conversion rate going, you can bump up your spending.
2. Set up your target audience
Can Twitter ads get you more followers? Definitely – but only if they reach the right people!
Set up your audience next, nominating the location, gender, interests, and behaviours of the people you want to target. These should align with your company’s target audience.
You can also target based on certain keywords like events or trending topics, which is pretty handy.
3. Come up with awesome, high-quality ads
Like with any paid ad, you need to put your best foot forward. Your ads should have high-quality images or videos that are going to make someone stop scrolling and pay attention to what you’re saying.
Add a call to action too – once someone finds your ad, what do you want them to do? Make it clear.
4. Run your ads, test and make changes as needed
When you’re new to Twitter Ads, be patient – it can take some time to develop a formula that works. Experiment with A/B tests, make changes and see what works. Eventually, you’ll land on a winning strategy and see your follower count start to rise.
There you go – that’s how to run Twitter follower campaigns! But if it all sounds like too much, remember that you can also outsource social media management. If you have any questions about how Twitter ads can help your business, or fit into your overall SEO, just let us know.