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How To Write Calls To Action That Actually Work

How To Write Calls To Action That Actually Work

by Patrick | Sep 7, 2021 | Copywriting, PSM Blog

Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action – which can be hugely problematic when you’ve taken the trouble to set up the lights and camera. If a tree falls in the forest, does anyone actually...
What’s The Difference Between Writing And COPYwriting?

What’s The Difference Between Writing And COPYwriting?

by Patrick | Jul 13, 2021 | Copywriting, PSM Blog

“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

by Patrick | May 18, 2021 | Copywriting, PSM Blog

The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
What’s The Difference Between Site Copy And Blog Copy?

What’s The Difference Between Site Copy And Blog Copy?

by Patrick | Mar 9, 2021 | Copywriting, PSM Blog

Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you’ve been finding yourself wondering “How should I approach...

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