by Patrick | Sep 7, 2021 | Copywriting, PSM Blog
Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action – which can be hugely problematic when you’ve taken the trouble to set up the lights and camera. If a tree falls in the forest, does anyone actually...
by Patrick | Aug 24, 2021 | PSM Blog, SEO
As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue… or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...
by Patrick | Mar 9, 2021 | Copywriting, PSM Blog
Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you’ve been finding yourself wondering “How should I approach...
by Patrick | Oct 27, 2020 | Copywriting, PSM Blog, SEO
They say that there’s no such thing as a new idea. Everything under the sun has been done, and will be done again. So there’s no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are,...
by Patrick | Sep 15, 2020 | Copywriting, PSM Blog
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
