Outsourcing Your Business’s Copywriting? Here’s How To Get The Most Bang For Your Buck!

by Patrick | Oct 13, 2020 | Copywriting, PSM Blog

Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...

5 Blog Formatting Tips To Help Your Audience Digest Information

by Patrick | Aug 4, 2020 | Copywriting, PSM Blog

Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...

How To Build A Business Blog From Scratch

by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO

When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...

Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts

by Patrick | Jul 7, 2020 | Copywriting, PSM Blog

So you’ve decided to write a blog. Great idea – they’re a terrific SEO tool, and they’ll help you broaden your audience and customer base. But very soon into your blogging career, you’re going to encounter a major problem: how to convey...

How To Write A Medical Blog That The Public Can Understand

by Patrick | Jun 23, 2020 | Copywriting, PSM Blog

Everyone knows you’ve gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I’m going to put the...