by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO
So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...
by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO
You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...
by Patrick | Oct 29, 2019 | Copywriting, PSM Blog, SEO
What’s in a title? Well, when it comes to a blog post, the answer is ‘a lot’. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing,...
by Patrick | Apr 16, 2019 | PSM Blog, SEO
Guest posting is a tried and tested method of getting clicks to your website. The phrase ‘guest posting’ essentially means writing and publishing a one-off (or series of) article(s) on someone else’s blog, which can be useful for several reasons....
by Patrick | Jan 22, 2019 | PSM Blog
The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...
