Why Blogs Are The Best Method Of Communication In The Healthcare Industry

by Patrick | May 26, 2020 | Copywriting, PSM Blog

What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...

5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...

4 Tips On How To Optimise URLs For SEO

by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO

You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...

How Important Is The Title Of A Blog Post?

by Patrick | Oct 29, 2019 | Copywriting, PSM Blog, SEO

What’s in a title? Well, when it comes to a blog post, the answer is ‘a lot’. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing,...

Are Guest Posts Still Worth The Effort In 2019?

by Patrick | Apr 16, 2019 | PSM Blog, SEO

Guest posting is a tried and tested method of getting clicks to your website. The phrase ‘guest posting’ essentially means writing and publishing a one-off (or series of) article(s) on someone else’s blog, which can be useful for several reasons....