How To Write Blog Posts That Grow Your Business

by Laura Grajales | Nov 11, 2024 | Copywriting, PSM Blog

Your blog is more than just words on a screen — it’s your business’s garden, inviting your visitors to wander through and admire the colourful blooms. However, just like a real garden, your blogs need care, attention, and a sprinkle of strategy to flourish and bring...

SEO For Photographers: The Complete Guide

by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...

How To Create Helpful Content

by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO

The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...

Picture Perfect Copywriting: A Photographer’s Guide To Snapping Up Clients

by David Harfield | May 16, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Have you gone through the trouble of setting up an online presence for your photography business, but can’t move the needle on getting clients? It might be time to ask yourself the question: “Do I need help writing copy for my photography site?” Because the answer is...

Why Are Questions So Effective For SEO Copywriting? Well, Why?!

by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO

Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...