Why Writing To Just One Person Can Attract Thousands

by David Harfield | Sep 15, 2025 | Copywriting, PSM Blog, SEO

Your business might serve hundreds – even thousands – of customers over its lifetime. But here’s the twist: when it comes to writing stone cold killer website copy and nailing your brand voice? You don’t need to write to all of them. You only need to write...

How to Write Newsletter Subject Lines So People Actually Open Them

by Laura Grajales | Apr 15, 2025 | Copywriting, Newsletters, PSM Blog

Losing sleep trying to work out how to craft the perfect newsletter subject line? Get ready for a night of peaceful slumber… We get it. Convincing people that you’re not an AI bot or a prince from a distant country who needs their bank details for an unmissable...

How To Write Blog Posts That Grow Your Business

by Laura Grajales | Jan 15, 2025 | Copywriting, PSM Blog

Your blog is more than just words on a screen — it’s your business’s garden, inviting your visitors to wander through and admire the colourful blooms. However, just like a real garden, your blogs need care, attention, and a sprinkle of strategy to flourish and bring...

SEO For Photographers: The Complete Guide

by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...

How To Create Helpful Content

by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO

The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...