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Why Are Questions So Effective For SEO Copywriting? Well, Why?!

Why Are Questions So Effective For SEO Copywriting? Well, Why?!

by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO

Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...
What’s The Difference Between Writing And COPYwriting?

What’s The Difference Between Writing And COPYwriting?

by Patrick | Jul 13, 2021 | Copywriting, PSM Blog

“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

No! Don’t! Why You Should NEVER Use Negative Words In Your Copy

by Patrick | May 18, 2021 | Copywriting, PSM Blog

The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
The Power Of Repetition, Repetition, Repetition In Copy

The Power Of Repetition, Repetition, Repetition In Copy

by Patrick | Apr 20, 2021 | Copywriting, PSM Blog

From Shakespeare to Dr King, writers and orators everywhere have harnessed the cosmic power of repetition. There are many reasons why this particular technique is so powerful; it establishes rhythm and exudes conviction, and studies have even shown that it can...
8 Copywriting Tools That Will Raise Your Writing Game In 2021

8 Copywriting Tools That Will Raise Your Writing Game In 2021

by Patrick | Feb 23, 2021 | Copywriting, PSM Blog

How fortunate we are to live in 2021. Minus the catastrophic ongoing pandemic, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
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