by Patrick | Apr 20, 2021 | Copywriting, PSM Blog
From Shakespeare to Dr King, writers and orators everywhere have harnessed the cosmic power of repetition. There are many reasons why this particular technique is so powerful; it establishes rhythm and exudes conviction, and studies have even shown that it can...
by Patrick | Feb 23, 2021 | Copywriting, PSM Blog
How fortunate we are to live in the present day. Minus catastrophic pandemics, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
