How To Write A Medical Blog That The Public Can Understand

by Patrick | Jun 23, 2020 | Copywriting, PSM Blog

Everyone knows you’ve gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I’m going to put the...

3 Tips On How To Optimise Testimonials To Attract New Clients

by Patrick | Jun 9, 2020 | Copywriting, PSM Blog, SEO

Anyone can say anything on the internet, especially if it’s in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It’s no stretch to say that a few high-profile politicians play fast and loose with the...

5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...

3 Reasons Why Excellent Website Copy Is Crucial For Hotel and Restaurant Websites

by Patrick | May 14, 2019 | PSM Blog

As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it’s usually not the first encounter people have with your product or service. The internet...

How To Make Sure You Outsource Blog Writing Correctly

by Patrick | Oct 24, 2017 | Copywriting, PSM Blog

Even though everyone is well aware that in 2017, a blog is a crucial and necessary tool for a serious e-commerce site, it doesn’t stop it being a lot of work. Part of a blog’s attractiveness to readers and potential clients is the writer’s ability to...