4 Tips On How To Optimise URLs For SEO

by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO

You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...

What Are Long-Tail Keywords And Why Are They Important?

by Patrick | Mar 17, 2020 | Copywriting, PSM Blog, SEO

The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know…keywords) that you see everywhere. The digital landscape is changing every year;...

What Is Yoast SEO Premium And Why Should I Use It On My Blog?

by Patrick | Feb 18, 2020 | PSM Blog, SEO

Hey guys, today we’re talking about the benefits of the Yoast SEO Premium plug-in but first we want to lay our cards on the table – we have no affiliation with Yoast other than the fact that we use it on our site and recommend it to our clients. So while...

How To Optimise Images For SEO

by Patrick | Feb 4, 2020 | PSM Blog, SEO

Let us guess – you want to kick 2020 off by upping your SEO game? We’re with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for...

What Does Your Site’s Content Say To Google?

by Patrick | Dec 10, 2019 | Copywriting, PSM Blog, SEO

Although your website does a lot of communicating with your customers (and potential customers), that’s not the only dialogue that it’s involved in – it’s also talking to Google. Every day, Google continuously talks to every website out there...