4 Ways to Make Your Website Mobile-Friendly and Improve Google Ranking

by Laura Grajales | Mar 6, 2025 | PSM Blog, SEO

Wanna win the game of Google optimisation? Get a mobile-friendly website on your team and the trophy moves a lot closer to your grasp. If your site isn’t optimised for mobiles, you’re basically kicking the ball into your own net. Dropping the soccer analogy for a sec,...

How Photographers Can Use SEO to Be the Lighthouse in a Sea of Competitors

by Laura Grajales | Jan 21, 2025 | Photography, PSM Blog, SEO

It’s easy to feel like just another fish in the sea, especially in the vast ocean of photographers. You might be the MEGALODON of sharks, capturing breathtaking shots with unmatched skill… but if no one knows where to find you, do you really exist?  Without the right...

SEO For Photographers: The Complete Guide

by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...

How To Create Helpful Content

by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO

The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...

What Is White Hat SEO?

by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media

In the vast terrain of search engine optimization, white hat SEO is the ultimate marathon. Everybody is trying to run it — and win. But SEO success relies on pacing, perseverance, and ethical practice. While black hat SEO sprinters might find a few sneaky shortcuts,...