How To Optimise Headings For SEO
Conventional wisdom claims that, as copywriters, we have about five seconds to grab the readerâs attention and keep it. Five seconds is about the span of a heading. So you have a headlineâs worth of time to reel your audience in, otherwise theyâre back in the river....
How Do I Customise My 404 Page? (And Is It Worth It?!)
Hereâs the thing. Every single part of your page needs to reflect your brand voice â even the dead ends. Itâs not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...
How Can SEO And Blogging Improve Domain Authority?
âRespect my authoritah!â was the immortal line uttered by Eric Cartman in Season Two of comedy blockbuster South Park. (Admit it, you read it in his voice.) Like the show, the line has immortally endured, so much so that we are actively quoting it in an article about...
