How to Use Pinterest to Boost Your Photography Brand

by Laura Grajales | May 28, 2025 | Photography, PSM Blog, SEO, Social Media

Do you feel like waking a sleeping giant…and signing him to your photography business’ marketing team? Pinterest isn’t just a (super cool) digital scrapbook. It’s a powerful search engine that can put your work in front of thousands of potential clients —...

Local SEO for Photographers: 5 Ways To Improve Your Rankings

by Laura Grajales | May 10, 2025 | Photography, PSM Blog, SEO

Local SEO for photographers is like finding the perfect light for golden hour — absolutely essential if you want to shine in your target area!  Improving your local SEO is how you get those sweet, sweet passive leads rolling in, turning local searches into paying...

How to Write Newsletter Subject Lines So People Actually Open Them

by Laura Grajales | Apr 17, 2025 | Copywriting, Newsletters, PSM Blog

Losing sleep trying to work out how to craft the perfect newsletter subject line? Get ready for a night of peaceful slumber… We get it. Convincing people that you’re not an AI bot or a prince from a distant country who needs their bank details for an unmissable...

How To Write Blog Posts That Grow Your Business

by Laura Grajales | Nov 11, 2024 | Copywriting, PSM Blog

Your blog is more than just words on a screen — it’s your business’s garden, inviting your visitors to wander through and admire the colourful blooms. However, just like a real garden, your blogs need care, attention, and a sprinkle of strategy to flourish and bring...

SEO For Photographers: The Complete Guide

by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...