There are plenty of good reasons why you should manage your own social media platforms. However, practically speaking, it’s almost always necessary to outsource this management to someone else. Why is this? It’s simple really; in 2019, social media is such a gargantuan part of your overall business brand and expansion, that you absolutely need to devote 100% to it at all times. Entrepreneurs often see social media as an addition to their main product or narrative; in actual fact, for many customers or potential customers, it is the brand. So here are three distinct reasons why you should let an expert handle your social media for you.
1 – It’s a Full-Time Job
Running a business, online or otherwise, demands a lot of time and energy. This is especially true in the early stages of a venture. Unfortunately, the early stages are often exactly when you most need social media, and this is exactly when you won’t be able to devote enough time to it. In 2019, there are several platforms which all require equal attention. These include Facebook, Twitter, Instagram, LinkedIn and YouTube, all of which necessitate a slightly different approach. A one-size-fits-all blanket method will end up looking sloppy and amateurish.
Potential customers are likely to engage with your brand on social media before they make a purchase – so it’s incredibly important that you have an expert managing all of your social channels.
2 – Posts Need to be Consistent and Engaging
No one is good at everything. It might very well be that social media is not your strong point. If you know that, but insist on doing it anyway, it can be hugely detrimental for your brand and business. We are not testing the waters of social media anymore; it is, in 2019, an established, successful and crucial business tool. People are now used to engaging content, and won’t sit still for anything less. Posts also need to be consistent, in both schedule and tone. If you’re of the ‘I’ll get to it when I can’ attitude then you need to find yourself someone who can commit to it full-time, and ensure the content runs on schedule. There are so many people clamouring for attention online that only consistent and engaging posts stand a chance of being noticed. Remember, social media isn’t just brand info – it’s storytelling.
3 – You Need a Strategy
To fully utilise the advantages of social media, you need someone who knows what they’re doing. It is not simply a case of posting about your latest offers, products or initiatives across your various channels. Search Engine Optimisation (SEO) is the name of the game when it comes to social media, in which the aim is to push your site up the search engine charts. Doing this optimally is a learned skill and not something you can just fall into. Many companies exist who specialise solely in social media management and online brand development. Working in conjunction with one of them can help raise your social media game to the required levels.
