KABLAM!
Whoosh…
“WOW!!”
That was the sound of the Pepper Club doors being thrown wide open a few weeks ago, our first members running in and seeing all of the value that we’re going to pile on their plates over the next 12 months…
In all seriousness, it’s been incredible to see so many of our audience — some existing, some brand new! — already run in and join the Pepper Club.
We are SO EXCITED to have you and we’re looking forward to smashing your expectations as the hostesses with the mostesses.*
* Typed this out, thought about editing but love the way it sounds so now it’s here for eternity. 💅
I wanted to share a few thoughts on why we started an Annual Membership club focused on SEO & Blogging for creative businesses — and why this model allows us to deliver the most amount of value to its members.
🧏♂️ We Listened To You
Pepperstorm has worked with 100s of creative businesses over the last 8 years and the one refrain we have heard time and time again is some version of:
“I know that SEO and blogging are important for my business —- but I don’t have the time/knowledge/confidence/energy to do it.”
We hear you. Although there is no magic trick to creating quality content and SEO, it does take a lot of time and effort to get right.
And as a passionate creative, you want to spend as much of this on running and growing your business as possible.
However… SEO is a creative business’s key to passive leads — which actually frees up a lot more time and effort (and budget!) that you would have to spend on social promotion and paid ads to get the same results.
The solution? Outsource this task to friendly professionals who have got your back all year long.
Hmm, almost sounds like some sort of club…
Join the Pepper Club party! Image by ktphotography from Pixabay.
🔑 Regular Blogging Is The Key To SEO Success
Google rewards regular posting.
Why?
If your audience knows that they can return to your site on the same day each week or month to read fresh, quality content — this is invaluable to user experience (UX).
And UX is what Google loves above all else.
The Pepper Club provides 12 regular articles written in your brand voice throughout the year, allowing you to schedule posts at the same time each month. Hello there, Google rewards!!
And if you want to add more articles — we’ll provide bolt-on packages at a 15% discount (see below!), or free education & resources to show you how to do it yourself.
OK, this club is taking shape…
🤿 Deep Diving Your Brand
By working with your business throughout the year, we can really take the time to understand your personality, brand voice, business goals, services & products — and all of your plans for growth.
We’ll also know which one of our writers will best capture your blogging voice.
This writer will be assigned to your account throughout the year, creating content in your approved style so that you are confident knowing that your blog is being updated with quality articles with you barely lifting a finger.
Yep, starting to see the big picture…
Our team digs deep to truly understand your brand identity and objectives. Image by lucatelles from Pixabay.
🧲 Magnetising Leads
Regular readers will have heard me bang on about the importance of Lead Magnets on our blog and Insta.
The reason I do this is simple: these secret weapons are what turn visitors into leads.
Website traffic = Great.
Enquiries = Much, much better!
Chances are a lot of you are on our mailing list as you downloaded one our resources from our Swag page or peppered (🥁) around the site.*
It’s a win-win – you get a free resource and we build our audience.
* You guessed it, there’ll be one at the bottom of this post!
And yet a lot of creative businesses still don’t use them!
That’s why we’ve included two PDF Lead Magnets as part of the Pepper Club membership, so that you can leverage the awesome, client-generating power of Lead Magnets. We’ll create the 5-page PDFs — these could be Pricing Guides, How-To eBooks, etc. — in your brand voice, upload them to a Canva template so you can add your own visual branding and then BOOM!
You’ve got a highly valuable, evergreen piece of content that will deliver your ideal clientele’s email addresses to your mailing list.
OK, this club is offering stuff I hadn’t even thought of…
🌟 Delivering Value To Creative Businesses
By bundling the services together, we can offer a huge discount (49% for up front payments!) while throwing in all sorts of added value.
Expect masterclasses on copywriting & SEO, business-building resources like How-To Guides, Email Templates, eBooks, etc. (sold in the Pepper Shop but free to Pepper Club members) — not to mention the jewel in the crown: a dedicated Account Manager who can answer your questions and jump in to troubleshoot when you need her (hey Nicole!).
At the end of the 12 months, you’ll have the choice to renew. It’s certainly not mandatory — your money, your choice!
However, our goal is to have you renew year after year because with the results we’ve achieved for you + the amount of time & energy that you save + all the results…it will simply be too costly for you not to 😉
So yep – expect a CRAZY amount of value throughout the year.
I’m beginning to get very interested…
From website copy to SEO-charged blogs, dedicated support and tons of how-to guides, the Pepper Club is the gift that keeps on giving. Image by Sammy-Sander from Pixabay
🤸♀️ Pivot Potential: We Give You Flexibility
A creative business has gotta stay nimble.
We know this better than most! Circumstances change that are either beyond our control — or a brand new strategy may come to us in the night like a cash-creating Eureka!! moment.
You may move location, change your brand, target a new audience, add in new products…or offer a completely new service.
Having us already onboarded to your business means that we can update your content and SEO strategy to reflect any changes pronto.
I’m pretty much sold…
📈 Results, Results, Results
Cheese alert. There’s nothing we love more than hearing that our work has helped clients achieve incredible results. 🧀 🚨
When The Linns told me that our Website Copywriting & SEO Supercharge had changed their photography business from chasing 1-2 leads per month to having a packed-out fall season? The smile didn’t leave my face for hours.
When Eilish Burt told me that she was ranking on the first page of Google for her chosen keywords, resulting in a ton more traffic from her target audience? I punched the air just as hard as if I’d have got those results for the Pepperstorm site.
Even on one-off projects, we become invested in a client’s business, their goals and their success — we’re rooting for each and every one of you!
So by having a club membership, we get a year-round connection that means we can monitor, nurture and guide each client towards those awesome, air-punching results.
Sounds like a genuine win-win…
💰 Extra Services At A Discount
A creative business is constantly evolving. Your site may be perfect — but a need for fresh content is always waiting around the corner.
Sales pages, newsletters, social copy, additional blogs — we’ve got you.
As we’re already across the brand voice, SEO strategy and biz goals of every Pepper Club member, there’ll be no need to go through the whole get-to-know-you process again!
That means we can advise on the best type of content and create it waaaaaay quicker than if we were just starting from scratch.
PLUS we offer a 15% discount for Pepper Club members on any extra service! What did I just say about piling on the value??
I’m down. Sign me up!
Hopefully that explains our reasons for creating the Pepper Club — and how it can help any creative business who wants to relax knowing that their SEO & blogging is taken care of year-round.
If you have any more questions at all, just hit me up by sending an email or a DM on Insta and we can send over more info or set you up with a quick chat with Nicole to discuss how the Pepper Club (or alternative services) will help your brand.
Now, back to mostess-hostessing duties…
