What Is Cornerstone Content In SEO?

by David Harfield | Aug 9, 2022 | PSM Blog, SEO

Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...

Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog

When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...

How To Run Twitter Ads For Follower Growth

by David Harfield | Jun 28, 2022 | PSM Blog, Social Media

Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery. In...

What Is Keyword Mapping And How Can It Help My SEO?

by David Harfield | Jun 14, 2022 | PSM Blog, SEO

Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...

What Is Black Hat SEO And Why Should I Avoid It?

by David Harfield | May 24, 2022 | PSM Blog, SEO

In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided…unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that...