by Patrick | Aug 24, 2021 | PSM Blog, SEO
As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue… or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...
by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO
Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...
by Patrick | Jul 27, 2021 | PSM Blog, SEO
Conventional wisdom claims that, as copywriters, we have about five seconds to grab the reader’s attention and keep it. Five seconds is about the span of a heading. So you have a headline’s worth of time to reel your audience in, otherwise they’re back in the river....
by Patrick | Jul 13, 2021 | Copywriting, PSM Blog
“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
by Patrick | Jun 29, 2021 | Copywriting, PSM Blog
A landing page is exactly that: a place where you want your potential customers to land. Think of yourself as one of those people who guides planes into airports with orange sticks. They’re crucial in making sure the plane nails its landing and parks itself in the...
