Here’s the thing. Every single part of your page needs to reflect your brand voice – even the dead ends. It’s not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...
URL stands for Uniform Resource Locator. Now that you know that information, feel free to forget it. Outside of quizzes (and they’re soooo 2020, are we right?), you’ll probably never have cause to use it. What is important is what URLs do, and how they can be...
The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
‘Respect my authoritah!’ was the immortal line uttered by Eric Cartman in Season Two of comedy blockbuster South Park. (Admit it, you read it in his voice.) Like the show, the line has immortally endured, so much so that we are actively quoting it in an article about...
From Shakespeare to Dr King, writers and orators everywhere have harnessed the cosmic power of repetition. There are many reasons why this particular technique is so powerful; it establishes rhythm and exudes conviction, and studies have even shown that it can...