How Do I Customise My 404 Page? (And Is It Worth It?!)

How Do I Customise My 404 Page? (And Is It Worth It?!)

Here’s the thing. Every single part of your page needs to reflect your brand voice – even the dead ends. It’s not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...
How To Optimise A Blog Post’s URL

How To Optimise A Blog Post’s URL

URL stands for Uniform Resource Locator. Now that you know that information, feel free to forget it. Outside of quizzes (and they’re soooo 2020, are we right?), you’ll probably never have cause to use it. What is important is what URLs do, and how they can be...
How Can SEO And Blogging Improve Domain Authority?

How Can SEO And Blogging Improve Domain Authority?

‘Respect my authoritah!’ was the immortal line uttered by Eric Cartman in Season Two of comedy blockbuster South Park. (Admit it, you read it in his voice.) Like the show, the line has immortally endured, so much so that we are actively quoting it in an article about...
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