Web View Vs. Mobile View: Why It’s SO IMPORTANT To Optimise Your Site For Both

by Patrick | Jan 26, 2021 | PSM Blog, SEO

Traditionally, mobile view has been the neglected little brother of web view. An afterthought, forever in the shadow of its widescreen, bells-and-whistles, more capable older sibling. Until 2021, that is. These days, you should be paying equal attention to both...

SEO In 2021: What Does Google Have In Store For Content Creators?

by Patrick | Jan 12, 2021 | PSM Blog, SEO

Although 2020 was a garbage fire of a year for a number of reasons, one thing’s for sure: we all spent a hell of a lot of time sitting in front of our computers. Content creators all over the world saw a huge uptick in engagement and impressions with their creations,...

Why Simple Copy Is (Usually) The Best Copy

by Patrick | Dec 29, 2020 | Copywriting, PSM Blog

We’re sure you’ve heard the old adage ‘less is more’. Well, ironically, that’s a little bit of an oversimplification! Less is not more, because that would imply ‘more’ is better. It’s not. Less is better. Less is optimum. Unfortunately, that’s not catchy enough to...

UK vs. US English: How Does This Affect SEO?

by Patrick | Dec 15, 2020 | PSM Blog, SEO

Many people are under the mistaken impression that the UK and the US speak the same common language, namely the Queen’s English. For anybody who’s tried to navigate between the two tongues, this is demonstrably false. Lift vs. elevator, sidewalk vs. pavement… That’s...

Crowded Industry? How To Write Website Copy That Outshines Your Competitors

by Patrick | Nov 24, 2020 | Copywriting, PSM Blog

We all know that tacky talent show called The Voice (you’ve probably found yourself watching it at some point out of sheer desperation), where the judges swivel in their oversized chairs when they hear a voice that catches their attention. The show should actually be...