What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...
So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...
You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...
The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know...keywords) that you see everywhere. The digital landscape is changing every year; a...
You've all heard the expression 'there's no such thing as a free lunch'. Well, sometimes there's no such thing as a free image, either. Even when it says they're free. Now, this could come as some unfortunate (and confusing) news for those of us who require images for...
Although your website does a lot of communicating with your customers (and potential customers), that's not the only dialogue that it's involved in - it's also talking to Google. Every day, Google continuously talks to every website out there (30 trillion, to be...
What's in a title? Well, when it comes to a blog post, the answer is 'a lot'. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing, while reaching...
Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don't get the...
The adage 'quality over quantity' can be applied to pretty much every industry across the board. While online content creation may have leaned the other way for the last few years, creators and businesses across the internet are currently discovering the inherent...
When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...
You're probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless beings...
Even though everyone is well aware that in 2017, a blog is a crucial and necessary tool for a serious e-commerce site, it doesn't stop it being a lot of work. Part of a blog's attractiveness to readers and potential clients is the writer's ability to come up with...