Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users' collective minds in the form of predictive search. It’s not always...
Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you've been finding yourself wondering "How should I approach copywriting...
How fortunate we are to live in the present day. Minus catastrophic pandemics, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
Pity the writers. We suffer from a ubiquitous dissonance of unbridled arrogance and debilitating self-doubt, often compounded by some form of substance dependence and ceaseless procrastination. We also occasionally suffer from untreatable bouts of over-writing (see...
Traditionally, mobile view has been the neglected little brother of web view. An afterthought, forever in the shadow of its widescreen, bells-and-whistles, more capable older sibling. Until 2021, that is. These days, you should be paying equal attention to both...
Although 2020 was a garbage fire of a year for a number of reasons, one thing’s for sure: we all spent a hell of a lot of time sitting in front of our computers. Content creators all over the world saw a huge uptick in engagement and impressions with their creations,...
We’re sure you’ve heard the old adage ‘less is more’. Well, ironically, that’s a little bit of an oversimplification! Less is not more, because that would imply ‘more’ is better. It’s not. Less is better. Less is optimum. Unfortunately, that’s not catchy enough to...
Many people are under the mistaken impression that the UK and the US speak the same common language, namely the Queen’s English. For anybody who’s tried to navigate between the two tongues, this is demonstrably false. Lift vs. elevator, sidewalk vs. pavement… That’s...
We all know that tacky talent show called The Voice (you’ve probably found yourself watching it at some point out of sheer desperation), where the judges swivel in their oversized chairs when they hear a voice that catches their attention. The show should actually be...
If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...
They say that there's no such thing as a new idea. Everything under the sun has been done, and will be done again. So there's no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are, someone's already...
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...