If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...
They say that there's no such thing as a new idea. Everything under the sun has been done, and will be done again. So there's no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are, someone's already...
When you think about building a website, the blog is usually the last thing on your mind. It's the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don't take that metaphor too seriously - many people don't like...
Anyone can say anything on the internet, especially if it's in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It's no stretch to say that a few high-profile politicians play fast and loose with the truth with...
So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...
When it comes to Search Engine Optimisation (SEO), there are a good few angles to consider. We all know that the name of the game is ramming your site as far up the search engine charts as it can possibly go. But how exactly do you get to the 1st page of Google? Well,...
You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...
The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know...keywords) that you see everywhere. The digital landscape is changing every year; a...
Hey guys, today we're talking about the benefits of the Yoast SEO Premium plug-in but first we want to lay our cards on the table - we have no affiliation with Yoast other than the fact that we use it on our site and recommend it to our clients. So while this article...
Let us guess - you want to kick 2020 off by upping your SEO game? We're with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for starters,...
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff - from...
Although your website does a lot of communicating with your customers (and potential customers), that's not the only dialogue that it's involved in - it's also talking to Google. Every day, Google continuously talks to every website out there (30 trillion, to be...