This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
SEO is crucial to the success of any e-commerce site and, unfortunately, it's not a one-and-done event. You might've worked extremely hard to get to the crest of Google's search rankings for your specific keywords, but the real work is maintaining your pole position...
So, you've done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You're all set to write your first blog...
Search engine optimization (SEO) is what determines where your site or blog appears in search engine results. Taking Google as an example, their complex algorithm is an ever-evolving equation; in layman’s terms, it takes a series of factors, such as age, word count,...
Venturing into the world of blogging can be a tricky mountain to climb. In the age of social media, content is king, so getting attention on your blog is no easy feat. On WordPress alone, users create 87.6 million posts each month, spanning 24.6 billion page views....
Making your blog or a specific post on your blog stand out from the crowd can be a rigorous feat in 2017. With WordPress users alone producing about 87.6 million new posts each month, and more than 150 million blogs on the internet, desiring to become a lighthouse...
Competing for online business in 2017 is fierce. The marketplace is crowded, with thousands of different companies jostling for position across hundreds of different industries. In the cluttered landscape of e-commerce, the most crucial advantages for you and your...
The debate over which is more important for a successful website - quality or quantity - is an argument that’s existed since the inception of online blogs. Starting a blog can raise many questions, especially if you want your writing to reach as many eyes as possible....
If you’re a budding blogger looking to grow your audience, understanding the difference between good and great SEO (search engine optimization) is what will make your content stand out in the crowd. The complex Google algorithm that determines how highly a website...