When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...
You're probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless beings...
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
SEO is crucial to the success of any e-commerce site and, unfortunately, it's not a one-and-done event. You might've worked extremely hard to get to the crest of Google's search rankings for your specific keywords, but the real work is maintaining your pole position...
So, you've done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You're all set to write your first blog...
Search engine optimization (SEO) is what determines where your site or blog appears in search engine results. Taking Google as an example, their complex algorithm is an ever-evolving equation; in layman’s terms, it takes a series of factors, such as age, word count,...
Venturing into the world of blogging can be a tricky mountain to climb. In the age of social media, content is king, so getting attention on your blog is no easy feat. On WordPress alone, users create 87.6 million posts each month, spanning 24.6 billion page views....
Making your blog or a specific post on your blog stand out from the crowd can be a rigorous feat in 2017. With WordPress users alone producing about 87.6 million new posts each month, and more than 150 million blogs on the internet, desiring to become a lighthouse...
Competing for online business in 2017 is fierce. The marketplace is crowded, with thousands of different companies jostling for position across hundreds of different industries. In the cluttered landscape of e-commerce, the most crucial advantages for you and your...
The debate over which is more important for a successful website - quality or quantity - is an argument that’s existed since the inception of online blogs. Starting a blog can raise many questions, especially if you want your writing to reach as many eyes as possible....