How To Structure Your Blogs For Maximum Stickiness

by Patrick | Aug 24, 2021 | PSM Blog, SEO

As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue… or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...

5 Blog Formatting Tips To Help Your Audience Digest Information

by Patrick | Aug 4, 2020 | Copywriting, PSM Blog

Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...

How To Build A Business Blog From Scratch

by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO

When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...

How To Write A Medical Blog That The Public Can Understand

by Patrick | Jun 23, 2020 | Copywriting, PSM Blog

Everyone knows you’ve gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I’m going to put the...

Why Blogs Are The Best Method Of Communication In The Healthcare Industry

by Patrick | May 26, 2020 | Copywriting, PSM Blog

What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...