by Patrick | Dec 14, 2021 | Copywriting, PSM Blog
Odds are you’re no more than two degrees removed from a podcast at any given social gathering. Already prolific before 2020, they’ve sprung up like hydra heads during COVID, and with good reason: podcasting is fast becoming one of the most popular content formats out...
by Patrick | Nov 23, 2021 | PSM Blog, SEO
Woo! Commerce. Who doesn’t love a bit of commerce? Especially when its mercurial golden scales are tip-tip-tipping in your favour. But how can you stack the deck to move those scales? First off, you should probably get your metaphors straight. Second, if you’re using...
by Patrick | Oct 27, 2020 | Copywriting, PSM Blog, SEO
They say that there’s no such thing as a new idea. Everything under the sun has been done, and will be done again. So there’s no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are,...
by Patrick | Jun 25, 2019 | PSM Blog, Social Media
There are plenty of good reasons why you should manage your own social media platforms. However, practically speaking, it’s almost always necessary to outsource this management to someone else. Why is this? It’s simple really; in 2019, social media is such...
by Patrick | Aug 8, 2017 | Copywriting, PSM Blog, SEO
So, you’ve done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You’re all set to write...
