How To Find Your Writing Voice

by Patrick | Sep 15, 2020 | Copywriting, PSM Blog

Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...

How To Find The Right Copywriter For Your Business

by Patrick | Aug 18, 2020 | Copywriting, PSM Blog

Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...

5 Blog Formatting Tips To Help Your Audience Digest Information

by Patrick | Aug 4, 2020 | Copywriting, PSM Blog

Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...

How To Build A Business Blog From Scratch

by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO

When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...

Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts

by Patrick | Jul 7, 2020 | Copywriting, PSM Blog

So you’ve decided to write a blog. Great idea – they’re a terrific SEO tool, and they’ll help you broaden your audience and customer base. But very soon into your blogging career, you’re going to encounter a major problem: how to convey...