by Patrick | May 26, 2020 | Copywriting, PSM Blog
What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...
by Patrick | Oct 24, 2017 | Copywriting, PSM Blog
Even though everyone is well aware that in 2017, a blog is a crucial and necessary tool for a serious e-commerce site, it doesn’t stop it being a lot of work. Part of a blog’s attractiveness to readers and potential clients is the writer’s ability to...
by Patrick | Aug 29, 2017 | Copywriting, PSM Blog
Blogging is an integral part of any online business, but it’s surprising how little people read up on the topic before they launch into the unknown seas of blogging. There are a number of mistakes that new bloggers can fall victim to, mistakes that can be easily...
by Patrick | Aug 15, 2017 | Copywriting, PSM Blog
Blogs fulfil two major roles for online businesses and e-commerce sites. The first, and arguably most important, is that they promote the site in question in search engine page rankings; the more specific content that’s out there, the higher the specific site is...
by Patrick | Aug 8, 2017 | Copywriting, PSM Blog, SEO
So, you’ve done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You’re all set to write...