by Patrick | Aug 24, 2021 | PSM Blog, SEO
As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue… or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...
by Patrick | Aug 4, 2020 | Copywriting, PSM Blog
Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...
by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO
When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...
by Patrick | Jun 23, 2020 | Copywriting, PSM Blog
Everyone knows you’ve gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I’m going to put the...
by Patrick | May 26, 2020 | Copywriting, PSM Blog
What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...
