How To Write Blog Posts That Grow Your Business

by Laura Grajales | Nov 11, 2024 | Copywriting, PSM Blog

Your blog is more than just words on a screen — it’s your business’s garden, inviting your visitors to wander through and admire the colourful blooms. However, just like a real garden, your blogs need care, attention, and a sprinkle of strategy to flourish and bring...

Why Did We Create The Pepper Club?

by David Harfield | Oct 14, 2024 | Copywriting, PSM Blog, SEO

KABLAM! Whoosh…  “WOW!!”  That was the sound of the Pepper Club doors being thrown wide open a few weeks ago, our first members running in and seeing all of the value that we’re going to pile on their plates over the next 12 months… In all seriousness, it’s been...

Relying On Insta For Leads? How SEO Can Free Photographers From The Daily Gram Grind!

by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO

If Insta isn’t cutting the mustard in acquiring clients, why not try a fresh perspective? If anyone can do that, it’s a photographer, right? Whether you’re a wedding photographer or a commercial shooter, SEO (Search Engine Optimization) is a powerful tool to...

SEO Trends, Changes & Predictions In 2023

by Nicole | Mar 7, 2023 | Copywriting, PSM Blog, SEO

When it comes to SEO and content marketing, changes and updates in this field happen so fast that you get whiplash! In 2023, strategists are basically shouting at us all to bring our best SEO game. All of the SEO trends in 2023 centre around using content to attract...

What Is Content Optimisation And Why Is It Important For SEO?

by Nicole | Jan 18, 2023 | Copywriting, PSM Blog, SEO

For those of you out there who are straight-up rock stars when it comes to blog writing and website content, just churning out idea after idea and beautifully written copy — we salute you! It’s not easy for everyone and it can be time-consuming (if you’re thinking...