How To Write Blog Posts That Grow Your Business

by Laura Grajales | Nov 11, 2024 | Copywriting, PSM Blog

Your blog is more than just words on a screen — it’s your business’s garden, inviting your visitors to wander through and admire the colourful blooms. However, just like a real garden, your blogs need care, attention, and a sprinkle of strategy to flourish and bring...

How To Build A Business Blog From Scratch

by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO

When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...

3 Tips On How To Optimise Testimonials To Attract New Clients

by Patrick | Jun 9, 2020 | Copywriting, PSM Blog, SEO

Anyone can say anything on the internet, especially if it’s in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It’s no stretch to say that a few high-profile politicians play fast and loose with the...

Quality Control: What Good Web Copy Says About Your Business

by Patrick | Oct 1, 2019 | Copywriting, PSM Blog

Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don’t get...

How Often Should My Business Post On Social Media?

by Patrick | Sep 17, 2019 | PSM Blog, Social Media

In 2019, it’s easy to be overwhelmed by social media. However, everybody who runs any kind of business knows that a social media presence is critically important. There’s a multitude of social media channels out there to utilise and some may suit your...