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Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog

When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
Why Are Questions So Effective For SEO Copywriting? Well, Why?!

Why Are Questions So Effective For SEO Copywriting? Well, Why?!

by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO

Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...

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