by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
by Patrick | Jan 25, 2022 | Copywriting, PSM Blog
Ah, the age-old question. The lone wolf or the travelling band? Lancelot or the whole Round Table? Sting or The Police? Peter Gabriel or Genesis? Rachel Stevens or S-Club 7? (We don’t care what you say, ‘Sweet Dreams My LA Ex’ remains A Certified Banger.) As an agency...
by Patrick | Sep 21, 2021 | Copywriting, PSM Blog
So, you want to write sales copy that converts? Good on you – that’s a step in the right direction. But wait! Isn’t that what EVERYONE is trying to do?! Unfortunately, yes – they’re all at it. So how can you stand out in an internet of businesses who are all trying to...
by Patrick | Sep 7, 2021 | Copywriting, PSM Blog
Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action – which can be hugely problematic when you’ve taken the trouble to set up the lights and camera. If a tree falls in the forest, does anyone actually...
by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO
Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...
