When it comes to SEO and content marketing, changes and updates in this field happen so fast that you get whiplash! In 2023, strategists are basically shouting at us all to bring our best SEO game. All of the SEO trends in 2023 centre around using content to attract...
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
