How To Structure Your Blogs For Maximum Stickiness

by Patrick | Aug 24, 2021 | PSM Blog, SEO

As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue… or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...

5 Blog Formatting Tips To Help Your Audience Digest Information

by Patrick | Aug 4, 2020 | Copywriting, PSM Blog

Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...

How To Build A Business Blog From Scratch

by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO

When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...

Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts

by Patrick | Jul 7, 2020 | Copywriting, PSM Blog

So you’ve decided to write a blog. Great idea – they’re a terrific SEO tool, and they’ll help you broaden your audience and customer base. But very soon into your blogging career, you’re going to encounter a major problem: how to convey...

Does Bulk Following/Unfollowing Still Work For Instagram And Twitter?

by Patrick | Oct 15, 2019 | PSM Blog, Social Media

Follow/Unfollow is a common growth tactic on both Instagram and Twitter. The method’s aim is to gain highly-targeted followers and it’s essentially as simple as it sounds; you bulk-follow a large number of people from your target audience, before...