keyword strategy Archives

What Is Keyword Mapping And How Can It Help My SEO?

by David Harfield | Jun 14, 2022 | PSM Blog, SEO

Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...

How To Use Google Ads Keyword Planner To Find The Best Keywords

by Patrick | Mar 22, 2022 | PSM Blog, SEO

You’ve probably got the message by now, but keywords are, well, incredibly important. You simply cannot do without them. So here’s another article telling you how to make the most of these Very Important Things – this time with some help from your online forever...

Keyword Strategy: Should I Go Broad Or Niche?

by Patrick | Mar 8, 2022 | PSM Blog, SEO

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...

What Is Keyword Mapping And How Can It Help My SEO?

How To Use Google Ads Keyword Planner To Find The Best Keywords

Keyword Strategy: Should I Go Broad Or Niche?

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