How Do I Customise My 404 Page? (And Is It Worth It?!)

by Patrick | Jun 15, 2021 | PSM Blog, SEO

Here’s the thing. Every single part of your page needs to reflect your brand voice – even the dead ends. It’s not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...

How To Optimise A Blog Post’s URL

by Patrick | Jun 1, 2021 | PSM Blog, SEO

URL stands for Uniform Resource Locator. Now that you know that information, feel free to forget it. Outside of quizzes (and they’re soooo 2020, are we right?), you’ll probably never have cause to use it. What is important is what URLs do, and how they can be...

SEO In 2021: What Does Google Have In Store For Content Creators?

by Patrick | Jan 12, 2021 | PSM Blog, SEO

Although 2020 was a garbage fire of a year for a number of reasons, one thing’s for sure: we all spent a hell of a lot of time sitting in front of our computers. Content creators all over the world saw a huge uptick in engagement and impressions with their creations,...

Introducing PepperStorm’s Website Content & SEO Audit

by Patrick | Nov 10, 2020 | Copywriting, PSM Blog, SEO

If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...

Why You Should Focus On Frequently Asked Questions For SEO In 2020

by Patrick | Jan 7, 2020 | PSM Blog, SEO

Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff –...