3 Reasons Why Excellent Website Copy Is Crucial For Hotel and Restaurant Websites

by Patrick | May 14, 2019 | PSM Blog

As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it’s usually not the first encounter people have with your product or service. The internet...

How To Write The Perfect Blog Post To Maximise SEO

by Patrick | Mar 19, 2019 | PSM Blog, SEO

When you want to write the perfect blog post, it’s not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that’s all you’re aiming for then you’re not thinking big enough. Your blog is an...

Why Releasing An eBook Could Be The Right Choice For Your Company

by Patrick | Mar 5, 2019 | Copywriting, PSM Blog

When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...

SEO, PR & Brand Management: How White-Labelling Can Super-Size Your Business

by Patrick | Feb 5, 2019 | PSM Blog, SEO

No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...

Medical Companies Often Neglect Their Blog…To Their Detriment

by Patrick | Jan 8, 2019 | PSM Blog

Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...