Conventional wisdom claims that, as copywriters, we have about five seconds to grab the reader’s attention and keep it. Five seconds is about the span of a heading. So you have a headline’s worth of time to reel your audience in, otherwise they’re back in the river....
Traditionally, mobile view has been the neglected little brother of web view. An afterthought, forever in the shadow of its widescreen, bells-and-whistles, more capable older sibling. Until 2021, that is. These days, you should be paying equal attention to both...
SEO is crucial to the success of any e-commerce site and, unfortunately, it’s not a one-and-done event. You might’ve worked extremely hard to get to the crest of Google’s search rankings for your specific keywords, but the real work is maintaining...