by David Harfield | Aug 6, 2024 | Copywriting, Photography, PSM Blog
“$38 for a bit of fish on bread? It’d cost me $4.50 to cook that at home!” With respect, sir – you’re missing the point. But it’s OK — there are very few patrons who make these types of complaints when they visit fine dining restaurants. That’s...
by Patrick | Sep 29, 2020 | Copywriting, PSM Blog
We’ve all been on the receiving end of the ‘second-hand car salesman’ pitch. Chances are you weren’t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere there’s money to be made or clients to convert – and that includes the online...
